If you operate a little store from which you sell your products or offer your services in a physical location…you are operating a Brick and Mortar. Likewise, if you have a physical location where your clients can meet with you, you are a Brick and Mortar.
A doctor would have a B&M location where he sees patients. A gift shop or coffee-house is a B&M; customers physically go to the location to buy the products.
A Click and Brick is a combination of a physical location and also does business online. If you operate a little art gallery where people can come in and purchase pieces of art but you also offer sales via the internet from your website or blog….you are a Click and Brick.
Many times you can enhance your presence if you offer an online option to your customers to purchase your products and goods. Just be careful not to overextend yourself with online sales that distract from your physical location – by either taking away your attention from your walk-in customers or deplete your inventory too much that your shelves are bare. On the flip side, don’t forget about the online customers by having slow response times and shipping delays.
Are you a brick and mortar business that can add some “clicks” too? This doesn’t have to be just a store….if you offer a service oriented business, you can extend your offerings to online customers or clients as well. Let’s chat if you’re thinking of how to implement this option to your current business. Shoot me an email or leave a comment below.
PS – we’re going strong on my challenge this month to buy 100 copies of my eBook…Making Time for Dinner. Have you purchased yours yet? If so, send me your thoughts!