Minute by minute

my thoughts on making the most out of all of life's minutes…

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Word Up Wednesday…Audit

EEEKK!!!  Just the sound of word makes people cringe.

But let’s look at it – – it isn’t really all that bad.

Audit – (n). an official examination and verification of accounts and records, especially of financial accounts.









While we typically think of audits as financial accounts there are actually many types of audits – – think:

  •  safety
  • efficiency
  • electricity/energy
  • insurance
  • and I know a certain someone who happens to write this blog who does Time and Energy Audits.

I think audits are actually a good thing and should be done from time to time in different areas of your home or small business.  Audits keep people honest and in compliance with codes and laws (building codes, tax codes, etc).  Audits can also find ways to improve your “systems” and help you “trim the fat” and  become more efficient.  Which will most likely help you save time and money.

Think about an energy audit done on your home.  Here an energy expert will come and look at your insulation, sealants (around doors and windows) windows, etc. and help you find ways to keep the heat or the cold in (whichever you wish).

Audits can cost money though, but this is a case where an independent audit and the money spent to have one done can end up saving you money in the long run.

If you are curious about the Time and Energy Audit I conduct, let’s connect! (There is no charge for the call – and I’m really nice).

Have a great Wednesday!



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Tips on Tuesdays – When it comes to advertising….ask!

Happy Tuesday Everyone!

Here’s a question for all my small business owner readers.

Do you advertise? 

Here are a couple follow up questions:

  • If not, why not?
  • If so, do you know what works for you and what doesn’t?

One of the questions I ask whenever I am conducting a Time and Energy Audit with someone is about advertising and how it is working for them.  I’m always so surprised to learn that:


  • Yes – poeple do advertise.  But no – they don’t know which advertising practice is working best for them.

It is really very simple…ASK!  Anytime you are contacted by a new client or customer, ask them where did they hear about you?  Same thing goes anytime you run a specail or host an event, ask every person “how did you hear about this event?”

That’s step one.  The next step is to keep track of the answers.  This can be as simple as keeping a tick chart – – for every advertising option given, that one gets a little tick.  Then it is just a matter of tallying up the totals over a set period of time.

If you different advertising but in the same genre – like you are running an ad in the different newspapers in your area, dig deeper.  Ask “which paper did you find my ad?”

Finally, if you get a referral from a named customer, a handwritten thank you goes a long way.

Advertising takes money and effort.  Make sure yours is working correctly for you.  Analyze your data after a set amount of time to determine what works.  Those that don’t generate a lot of leads, stop using them.  Those that do bring in the business, increase your efforts there.

I’m available to help audit your advertising stragety  – give me a call if you’d like to chat.  (This phone conversation is 100% free – leave me a comment with your email address so we can connect.)

Happy Tuesday!