Minute by minute

my thoughts on making the most out of all of life's minutes…

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Word Up Wednesday – Advertising

Happy Word Up Wednesday!

A couple of weeks ago the Wednesday word was “Marketing“.  One part of your overall marketing plan is promotion.  In a word – advertising.

AdvertisingThe activity or profession of producing information for promoting the sale of commercial products or services.  


We all know what advertising is – we see it everywhere.  On TV, website banners, those sidebars on Facebook, on the side of a city bus, in your shopping carts.  Advertising is everywhere.

The important thing to remember about advertising, especially if you are a small business owner and on a tight budget, is to advertise where your customers  will see you.

This goes back to the all important task of “knowing your customer”.  If you truly know your customer, you will know where they are and what they are doing.  By knowing this,  you will know where to place your advertisements to catch their attention.

Here are a couple of examples:

  • A massage therapist might place an ad offering reduced services to marathon runners.
  • A cleaning service might place some signage right outside a gym so people see it right as they are driving away.
  • A cardiologist could place an ad in her church bulletin.
  • A dog walker could advertise on a ferry or a train to catch the eye of busy commuters.

There are many sorts of advertising too.  From guilt, to “in-the-family”, to pleasure.  This gives me an idea…I’ll work on a collection of the different sorts of advertising and present them to you one day.  Once we know what sort of advertising we want to utilize, then we create the ads.

Questions?  Send them over…I’d love to chat about them.

Happy Hump Day!




Just a minute’s plans for 2012

It’s the start of a New Year and I”m making a few changes to my blog.  I really enjoyed writing the series 25 Tips of Christmas for a couple of reasons,

  1. It made me write everyday for 25 days straight
  2. I discovered I liked staying focused on one theme versus trying to come up with random tips to present.

So, I’m restructuring how I present stuff this year.  I would love to hear your thoughts and ideas and questions – do you have a time-saving question – please send it my way!







  • A Minute – A Thought.  Subscribe to this new blog and receive (almost) daily “time” themed inspirational and thought-provoking quotes.  Sometimes the daily thought won’t touch you, but sometimes it will resonate with you and might change the way you do things.  http://aminuteathough.wordpress.com/
  • “Not-me” Mondays  I am the first admit that I don’t know everything – thus I’ll be sharing articles, blogs, and links of  I’ve read throughout the week.
  • Tips on Tuesdays – you can look forward to my usual time-saving tips brought to you every Tuesday.
  • Wednesday’s Word – on hump day of each week, I’ll present a business  term, its definition and ways to apply them to your small business.  I’ve always believed that many business practices can be used in a home environment so even my non-business followers will gain information that can be applied to their routines as I’ll offer ways to implement the “word” into your daily lives.
  • Thursday’s Takes – Think – Amy Munns meets Andy Rooney.  A little lighter and a little edgier, I hope you enjoy them.

OK – so let’s get started tomorrow!