Happy Word Up Wednesday!
A couple of weeks ago the Wednesday word was “Marketing“. One part of your overall marketing plan is promotion. In a word – advertising.
Advertising – The activity or profession of producing information for promoting the sale of commercial products or services.
We all know what advertising is – we see it everywhere. On TV, website banners, those sidebars on Facebook, on the side of a city bus, in your shopping carts. Advertising is everywhere.
The important thing to remember about advertising, especially if you are a small business owner and on a tight budget, is to advertise where your customers will see you.
This goes back to the all important task of “knowing your customer”. If you truly know your customer, you will know where they are and what they are doing. By knowing this, you will know where to place your advertisements to catch their attention.
Here are a couple of examples:
- A massage therapist might place an ad offering reduced services to marathon runners.
- A cleaning service might place some signage right outside a gym so people see it right as they are driving away.
- A cardiologist could place an ad in her church bulletin.
- A dog walker could advertise on a ferry or a train to catch the eye of busy commuters.
There are many sorts of advertising too. From guilt, to “in-the-family”, to pleasure. This gives me an idea…I’ll work on a collection of the different sorts of advertising and present them to you one day. Once we know what sort of advertising we want to utilize, then we create the ads.
Questions? Send them over…I’d love to chat about them.
Happy Hump Day!