Good Morning Peeps!
This week’s we’ll be having a Thursday edition of Word Up Wednesday
Today’s Word – QR Code
Have you seen these popping up all over and wondered what they were? Maybe you haven’t noticed them – but I bet you well now. This newest tracking method is becoming quite popular, especially with the increase use of smart phones.
QR Code (as taken from www. Wikipedia.com)
QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.
Invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.
Formerly confined to industrial uses, they have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones “has put a barcode reader in everyone’s pocket” for the first time. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser’s site immediately, where a longer and more targeted sales pitch may continue.
This is a new concept to me too – so I did a little digging and found a very helpful article on the topic and how it can be used to enhance your small business.
Practical Uses of QR Codes
Here are some ways for using QR codes that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.
Where QR Codes could be used:
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
What QR Codes could link to:
- Installation instructions
- Sources for replacement parts and service
- Directions to your business
- The process for hiring your professional services
- Valuable coupons and special offers
- Recommendations for complementary products and services
- Free mp3 downloads
- Customer feedback forms
How you can you maximize your effectiveness with QR codes:
- Provide explanations about their use and benefits
- Encourage actions that support your marketing plan
- Assuage the fears of the technically challenged
- Give reasons to come back
- Experiment with the size, location, and color of your QR codes
- Study your analytics
- Make the process fun, such as a QR code scavenger hunt
You can read the entire article here: How QR Codes Can Grow Your Business
I think if you are new to this concept (like me), the best thing to do is to experiment. Next time you see a QR Code at a store or on a menu, give it a scan and see what pops up.
Happy Thursday everyone!