Happy Tuesday Everyone!
Here’s a question for all my small business owner readers.
Do you advertise?
Here are a couple follow up questions:
- If not, why not?
- If so, do you know what works for you and what doesn’t?
One of the questions I ask whenever I am conducting a Time and Energy Audit with someone is about advertising and how it is working for them. I’m always so surprised to learn that:
- Yes – poeple do advertise. But no – they don’t know which advertising practice is working best for them.
It is really very simple…ASK! Anytime you are contacted by a new client or customer, ask them where did they hear about you? Same thing goes anytime you run a specail or host an event, ask every person “how did you hear about this event?”
That’s step one. The next step is to keep track of the answers. This can be as simple as keeping a tick chart – – for every advertising option given, that one gets a little tick. Then it is just a matter of tallying up the totals over a set period of time.
If you different advertising but in the same genre – like you are running an ad in the different newspapers in your area, dig deeper. Ask “which paper did you find my ad?”
Finally, if you get a referral from a named customer, a handwritten thank you goes a long way.
Advertising takes money and effort. Make sure yours is working correctly for you. Analyze your data after a set amount of time to determine what works. Those that don’t generate a lot of leads, stop using them. Those that do bring in the business, increase your efforts there.
I’m available to help audit your advertising stragety – give me a call if you’d like to chat. (This phone conversation is 100% free – leave me a comment with your email address so we can connect.)